Five Lifes to Fifty

The average product has five innovation lifecycles to 2050. We discuss the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.

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Latest Episodes

Episode 9: Esteé Lauder's Al Iannuzzi on future trends, circularity and simplicity

April 12, 2024

Episode 9: Esteé Lauder's Al Iannuzzi on future trends, circularity and simplicity

In episode 9, the latest in our ongoing series of guest-centric features, we’re pleased to welcome Al Iannuzzi to the podcast. Al is Vice...

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00:29:56

Episode 8: Stanley Black & Decker's Dan Fitzgerald on customers and de-risking and integrating sustainable innovation

March 08, 2024

Episode 8: Stanley Black & Decker's Dan Fitzgerald on customers and de-risking and integrating sustainable innovation

In episode 8, we’re pleased to welcome another guest to the podcast – Stanley Black & Decker’s Product Sustainability Senior Director Dan Fitzgerald. If...

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00:31:05

Episode 7: BASF’s Bruce Uhlman on how sustainability is a game changer for your product

February 08, 2024

Episode 7: BASF’s Bruce Uhlman on how sustainability is a game changer for your product

In our latest episode, Jim, Neil and Shelley welcome special guest Bruce Uhlman. As Senior Manager, Applied Sustainability at BASF, Bruce leads their applied...

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00:24:36

Episode 6, part 3: Launching your sustainable product, eco-claims and avoiding delays

February 02, 2024

Episode 6, part 3: Launching your sustainable product, eco-claims and avoiding delays

In the final part of a three-part series on embedding sustainability into the stage gate process, Neil, Jim and Shelley discuss the launch phase...

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00:27:44

Episode 6, part 2: How to embed sustainability into the business case, develop, test & validate stage gate

January 19, 2024

Episode 6, part 2: How to embed sustainability into the business case, develop, test & validate stage gate

In the second part of a three-part series on embedding sustainability into the stage gate process, Neil, Jim and Shelley discuss what comes next...

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00:20:41

Episode 6, part 1: How to embed sustainability into the discovery and scope stage gate

January 09, 2024

Episode 6, part 1: How to embed sustainability into the discovery and scope stage gate

You’re at the beginning of product design and need to embed sustainability. But how? In this episode we answer how to use sustainability as...

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00:18:20

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