Five Lifes to Fifty

The average product has five innovation lifecycles to 2050. We discuss the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.

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Latest Episodes

Episode 6, part 3: Launching your sustainable product, eco-claims and avoiding delays

February 02, 2024

Episode 6, part 3: Launching your sustainable product, eco-claims and avoiding delays

In the final part of a three-part series on embedding sustainability into the stage gate process, Neil, Jim and Shelley discuss the launch phase...

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00:27:44

Episode 6, part 2: How to embed sustainability into the business case, develop, test & validate stage gate

January 19, 2024

Episode 6, part 2: How to embed sustainability into the business case, develop, test & validate stage gate

In the second part of a three-part series on embedding sustainability into the stage gate process, Neil, Jim and Shelley discuss what comes next...

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00:20:41

Episode 6, part 1: How to embed sustainability into the discovery and scope stage gate

January 09, 2024

Episode 6, part 1: How to embed sustainability into the discovery and scope stage gate

You’re at the beginning of product design and need to embed sustainability. But how? In this episode we answer how to use sustainability as...

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00:18:20

Episode 5: California’s SB 253 and why product managers need to care about corporate GHG reporting

November 09, 2023

Episode 5: California’s SB 253 and why product managers need to care about corporate GHG reporting

Episode Notes  In October 2023 California’s Climate Corporate Data Accountability Act (SB 253), which directs the State Air Resources Board to develop regulations requiring...

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00:21:32

What gets missed when designing sustainable products?

September 27, 2023

What gets missed when designing sustainable products?

Episode Notes  It's not enough to just make a product more sustainable. At the end of the day, you also need to capitalize on...

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00:38:21

What is a sustainable product?

July 25, 2023

What is a sustainable product?

Episode 3: What is a Sustainable Product? It is crunch time for the climate, and you need to create a sustainable product. But what...

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00:29:07