Five Lifes to Fifty

The average product has five innovation lifecycles to 2050. We discuss the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.

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Latest Episodes

Episode 12: HowGood’s Ethan Soloviev on how to think beyond sustainability: Regenerative agriculture, supply systems and technology

September 26, 2024

Episode 12: HowGood’s Ethan Soloviev on how to think beyond sustainability: Regenerative agriculture, supply systems and technology

In episode 12, we welcome Ethan Soloviev, Chief Innovation Officer at HowGood, to Five Lifes to Fifty. Ethan is also an owner of High...

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00:36:04

Episode 11: Global Electronics Council CEO Bob Mitchell on understanding supply chain leverage and market-credible ecolabels

July 19, 2024

Episode 11: Global Electronics Council CEO Bob Mitchell on understanding supply chain leverage and market-credible ecolabels

In episode 11, we welcome Bob Mitchell, CEO of the Global Electronics Council (GEC), to Five Lifes to Fifty. Before beginning his tenure at...

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00:36:14

Episode 10: Interface's Connie Hensler on how to break traditional product development thinking

June 07, 2024

Episode 10: Interface's Connie Hensler on how to break traditional product development thinking

In episode 10, we welcome special guest Connie Hensler, Global Director of Environmental Management and Product Stewardship at global flooring manufacturer Interface. A long-term...

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00:29:29

Episode 9: Esteé Lauder's Al Iannuzzi on future trends, circularity and simplicity

April 12, 2024

Episode 9: Esteé Lauder's Al Iannuzzi on future trends, circularity and simplicity

In episode 9, the latest in our ongoing series of guest-centric features, we’re pleased to welcome Al Iannuzzi to the podcast. Al is Vice...

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00:29:56

Episode 8: Stanley Black & Decker's Dan Fitzgerald on customers and de-risking and integrating sustainable innovation

March 08, 2024

Episode 8: Stanley Black & Decker's Dan Fitzgerald on customers and de-risking and integrating sustainable innovation

In episode 8, we’re pleased to welcome another guest to the podcast – Stanley Black & Decker’s Product Sustainability Senior Director Dan Fitzgerald. If...

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00:31:05

Episode 7: BASF’s Bruce Uhlman on how sustainability is a game changer for your product

February 08, 2024

Episode 7: BASF’s Bruce Uhlman on how sustainability is a game changer for your product

In our latest episode, Jim, Neil and Shelley welcome special guest Bruce Uhlman. As Senior Manager, Applied Sustainability at BASF, Bruce leads their applied...

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00:24:36

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